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The Death of the Hard Sell and the Rise of the Soft Influence
From overhyped infomercials to scrollable soft sells, marketing has traded the hard pitch for trust, relatability, and creator-led influence. In an age where authenticity is curated and the line between ad and algorithm blurs, what we buy says more about who we follow than what we need.
Kickin’ it Country: My Journey into Line Dancing
Check out my experience getting into line dancing at the amazing Giddy Up Philly! It's fun, It’s country, and it’s for everybody. So, grab some friends and get ready to boot scoot.
Boyds For Life
Step inside Boyds, Philadelphia’s premier luxury department store, and find out how these loyal employees truly encompass the company's slogan, “Boyds For Life.”
Blood, Sweat, and Extra Ketchup: The Diary of a Restaurant Worker
Cascading plates, flickering candlelight, and irreverent flavors—but look behind the swinging aluminum doors, and you’ll see an entirely different reality. As a former worker in some of Philadelphia’s most sought-after restaurants, I’m revealing the industry's good, bad, and downright brutal truths.
Podcast Series: Pop & Purpose Episode #2 – Guest FIM Senior, Kyd Kacani
Welcome back to the Pop & Purpose Podcast, Design & Merchandising Magazine’s newest podcast series! Tune in for more about the Fashion Industry & Merchandising program and Drexel University. Episode 2 IS... OUT NOW! Hannah is back and talking up a storm with one of FIM’s current seniors and previous editor-in-chief, Kyd Kacani! Listen up as they pop off about everything: fashion, senior thesis, CO-OP, failing, and Crocs.
Peaches and Goblins: Choi Sulli and the Feminist movement
Choi Sulli challenged the rigid expectations placed on women in South Korea, embracing her individuality despite relentless scrutiny. Her story reflects the broader struggle of feminism in Korea and beyond—a battle against societal constraints, impossible beauty standards, and the silencing of women who speak out.
The Happiest Hour with Kadence
Come along with Kadence to discover the best happy hour deals in Philadelphia! Whether you're looking for great service, half-priced appetizers, or the best ambiance, Kadence has you covered with an honest opinion.
The Life, Love, and Legacy of Philadelphia Eagles Fans
Ever wonder why the Philadelphia Eagles don’t have the nicest fans? Step into their world to discover the unfiltered life, love and legacy of Eagles fans. Through the chaos of tailgates and the bond of traditions, discover a fanbase built on passion, cheesesteaks, and an electric energy that stretches from the Linc to Broad Street.
Podcast Series: Pop & Purpose Episode #1 – Guest Dr. Kimberly McGlonn
elcome to the Pop & Purpose Podcast, Design & Merchandising Magazine’s newest podcast series! Tune in for a glimpse into the Fashion Industry & Merchandising program and the City of Brotherly Love. Episode 1 IS... OUT NOW! Hannah Adele is kicking it off with one of FIM’s beloved professors and one of the 150 most influential people in Philly, Dr. Kimberly Mcglonn! Listen up as they pop off about spirituality, business success, Lady Gaga, guilty pleasures, and more.
How Fashion Brands are Selling a Lifestyle, One Espresso at a Time
Luxury fashion brands like Café Kitsuné, Ralph’s Coffee, and Aime Leon Dore are blending retail and coffee culture. Here’s why cafés are the hottest trend in fashion spaces.
Popular Anime: The Depth of Female Characters
Looking for an anime with well-written female characters? You aren’t the only one. Here’s an honest guide to the best – and worst – written female characters, from a non-male point of view.
Study Abroad Confessional: Unfiltered Tales and Wisdom
Studying abroad was my dream, but no one warned me of the chaos. I surveyed other students to come up with a series of unfiltered yet meaningful advice and stories.
From TikTok Dancer to Pop Star: How Addison Rae Won Me Over
Addison Rae’s transformation from viral TikTok sensation to polished pop icon is nothing short of extraordinary. What makes her stand out? Her seamless ability to fuse nostalgic Y2K aesthetics with a modern edge, paired with introspective lyrics and cinematic visuals. With tracks like Diet Pepsi and Aquamarine, Rae’s evolution proves she’s more than an influencer experimenting with music—she’s a visionary artist redefining pop stardom for a new generation.
Different Direction — Political Fashion of Today
Politics are — ironically — in fashion. From suffragette sashes to 1960s tie-dyes to today’s genderfluid looks, clothing reflects society’s fight for freedom, individualism, and justice throughout the eras. Discover how your garments are not simply clothing but a means for revolution.
Achievement Never Looked So Good
Sharp suits, outstanding Community service, and polished professionalism—the brothers of Delta Eta redefine what it means to lead with style. Known as Drexel’s “Pretty Boys,” they use fashion as a language, blending sophistication with service to uplift their community. From handing out roses on Pretty Wednesday to hosting financial literacy workshops, their coordinated looks aren’t just for show; they represent tradition, resilience, and a commitment to Black excellence. At the intersection of legacy and modernity, Delta Eta proves that achievement never goes out of style.
The Beginner’s Guide to Horror Movies
From blood-splattering to mind-bending, Sadie covers it all in her guide to horror movies. Whether you’re diving into horror for the first time or looking to expand your watchlist, this guide breaks down the essentials to help you find your perfect horror niche.
The Future of Fashion Education
Drexel University has rebranded its well respected and renowned Design & Merchandising major, sparking curiosity and speculation among students about what this shift could mean for their careers. This strategic transformation hints at a deeper alignment with the ever-evolving fashion landscape, emphasizing innovation and sustainability in a bid to shape future industry leaders.
The Love Lives of College Girls: The Digital Age of Dating
In the age of hookup culture and Tinder swipes, college dating is an endless maze of situationships, blurred lines, and fleeting connections. Can Gen Z reclaim romance and find real meaning in modern relationships? Explore the journey here.
Secondhand Stories: Your Guide to Used Bookstores in Philadelphia
Looking to browse for a new book? Philadelphia’s rich secondhand literature scene has you covered. Explore these seven used bookstores in the city and discover the one that suits your personality best.
Attention! : An Analysis on New Jeans’ Success
New Jeans’ quick rise to fame has never been seen before in the K-pop industry. From their fashion to their dance moves, Sydney Fuentez does a deep dive on all the components to figure out what exactly shot them straight to the top.